
Unit One
Establishing business relation
Just as a factory requires a complete set of machinery to proceed with production, so does a foreign-trade firm need extensive business connection to maintain or expand its business activities, Therefore, the establishment of business relation is one of the important undertakings in the field of foreign trade.
If a new firm ,or rather a certain corporation of ours, wishes to open up a market to sell something to or buy something from firms in foreign countries, the person in charge must first of all find out whom be is going to deal with .Usually, such information is obtainable through the following channels.:
1. Banks
2. Chamber of Commerce in foreign countries
3. Trade Directory
4. Chinese Commercial Counsellor’s Office in foreign countries
5. Business Houses of the same trade , etc.
6. Advertisements
Having obtained the desired names and addresses of the firm from any of the above sources, he may start sending letters or circulars to the parties concerned .This type of letter is an outgoing letter and may be called a “First Enquire”. Generally speaking, this type of letter begin by telling the addresses how his name is known. Then, some general information should be given as to the lines of business being handed. The writer should state simply, clearly and conci
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基本信息